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Campaign
The Plastic Empire is a large-scale visual campaign about sustainability, presented through a cinematic and stylized visual approach. It creates a world inspired by imperial aesthetics, where classical references are combined with large environments made of plastic waste.Under the concept Introducing the Persian Empire, it builds a setting that feels both familiar and strange, reflecting the material reality of today.
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Solution
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The FCS itself was visualized as a creature: a fiery red dragon for inflammation, and a dark, furry beast for necrosis. Both monsters, along with the chylomicron balloons were fully designed and modeled in 3D by our team, then composited with the live photography to create the final campaign imagery.
To extend the campaign into motion, we also produced cinemagraphs and animated sequences, integrating the 3D characters directly into live-action footage for a seamless hybrid result.
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