Tmall.

Tmall.

A fully crafted visual universe: CGI, photography and post production. Built to turn three product categories into three cinematic worlds.

A fully crafted visual universe: CGI, photography and post production. Built to turn three product categories into three cinematic worlds.

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Client

Client

Tmall

Tmall

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Campaign

TMALL is a key visual campaign, built around a protagonist entering a surreal gateway shaped like a monumental cat head. From this threshold, the viewer is transported into five distinct fantasy worlds, each representing a product category. Each world functions as an independent ecosystem where product and environment merge into a cinematic universe.

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Solution

(02)

Beauty becomes a luminous botanical jungle of cosmetic flora, digital life unfolds as a hyper-technological oceanic world, and food becomes a volcanic landscape of heat and spice.

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Conclusion

(03)

In addition to the campaign imagery, we produced clean CGI product shots of both Tryngolza SKUs — the 50mg and 80mg auto-injectors — for use across HCP and patient materials.

In addition to the campaign imagery, we produced clean CGI product shots of both Tryngolza SKUs — the 50mg and 80mg auto-injectors — for use across HCP and patient materials.

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