Garnier.

Garnier.

Full creative production for Garnier, CGI, post and compositing. Crafted to make a single bottle carry the weight of centuries.

Full creative production for Garnier, CGI, post and compositing. Crafted to make a single bottle carry the weight of centuries.

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Client

Client

Garnier

Garnier

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Campaign

The Plastic Empire is a large-scale visual campaign created for Garnier, exploring sustainability and material responsibility through a cinematic, highly crafted visual language. The project is built around three sculptural bottles, each representing a distinct cultural-inspired visual identity: Roman, Aztec, and Persian. Rather than literal historical references, each bottle translates these influences into contemporary design systems expressed through material, color, and atmosphere.


Together, the three bottles form a cohesive series that reflects Garnier’s focus on rethinking plastic as a material shifting its perception from waste to object, from excess to designed form. Each composition treats the bottle as both product and symbolic vessel, emphasizing transformation, reuse, and material awareness.

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3D Process - Modelling & Look Dev

(02)

The visuals combine photography, CGI, and advanced post-production into a seamless production workflow. Real and digital elements are fully integrated, creating a unified image space where material presence and constructed reality coexist without visible separation.

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Videos

(03)

We developed three videos, one for each empire, where the concept was to show that plastic lasts longer than any empire on Earth. We illustrated this through the deconstruction of each empire until it was left in ruins.

We developed three videos, one for each empire, where the concept was to show that plastic lasts longer than any empire on Earth. We illustrated this through the deconstruction of each empire until it was left in ruins.

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Final Images

(04)

Post-production is an essential part of the creative process, actively shaping the final image rather than correcting it. Composition is structured and architectural, ensuring clarity, balance, and strong product focus across the series. The result is a visually unified campaign that positions the bottle as both functional object and cultural symbol, reframing plastic through a lens of design, sustainability, and material transformation.

Post-production is an essential part of the creative process, actively shaping the final image rather than correcting it. Composition is structured and architectural, ensuring clarity, balance, and strong product focus across the series. The result is a visually unified campaign that positions the bottle as both functional object and cultural symbol, reframing plastic through a lens of design, sustainability, and material transformation.

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